About – Mud Gear and Beer

We are a proudly Australian owned clothing and merchandising brand that began in 2023. MGB focus is to have a brand with it’s own fun character traits. It is for people who just want to go out 4x4ing, camping under the stars or just simply having a cold beer with mates. We hope you guys can get behind us and promote our brand. We can’t wait to share our MGB with you. We thank you for all the love and support and don’t forget to GEAR UP & DRINK UP.

The main goal for MGB is to share the brand and just have fun. We would like to include everyone, who enjoys the outdoors whether it be camping, 4×4 or the country lifestyle while also having a cold beer of course!. We are focusing on trucker hats, shirts cattle tags and more.

Get Best Deals on your Order!

Meet Our Creative Team

MGB was founded in 2023 but was born back in 2020 while Luke was having a few drinks with mates
around a campfire. The thought started when him and his mates were chatting about brands
currently in the market and how they were closely specific to certain target groups. We wanted a
brand where everyone can get involved.

Keryn Keel

Kez grew up in a city in South Africa. She moved to a farm in Australia with her family while finishing school. She fell in love with the country life and doesn’t miss the city. She grew up on dirt bikes but only started camping and 4WDing when she met Luke. She’s currently working as a Civil/project Engineer with a Mechanical Engineering background. Her goal is to design and manufacture Rooftop tents and other camping equipment.

Luke Waddell

Luke grew up in a small town and loves the country life. His family consists of builders, farmers and cowboys so he grew up with that lifestyle. He’s always owned a 4WD, gone fishing and camping. His current occupation is a plant operator which consists of different types of machinery. His goal is to see MGB grow.